Mic Fels is someone I’ve wanted to speak with ever since I read an article he wrote. The article was called, "How I make money out of iPaddock (it's not what you think)"
iPaddock is the company Mic has set up to commercialize a range of apps and machinery that he has built.
All these products started with problems Mic was experiencing himself- he and his wife, Marnie, crop about 11,000 hectares in Esperance, Western Australia. But though Mic is an early adopter and was experimenting with solutions from big and small vendors, he couldn't find anything that was really going to get the job done. So Mic decided to build them himself.
In our chat, Mic shares why the existing solutions weren't good enough, and what it's been like to build both software (really hard) and hardware (easier, he's a mechanical engineer!).
We also chat about what it's been like to commercialize these products, and what his journey into entrepreneurship has taught him about startups and about farming.
For any farmers out there frustrated with agtech and considering building your own solutions, this is worth a listen. AgTech startups and investors, tune in too, as Mic shares insights about what is so frustrating to farmers, and tips for being more farmer-centric.
Tenacious Ventures Management Pty Ltd (CAR 001275760), Tenacious Ventures Management Partnership, LP (CAR 001298484), Tenacious Ventures Fund II Management Partnership, LP (CAR 001298483), and Tenacious Ventures Fund II Staple Co Pty Ltd (CAR 001298487) are Corporate Authorised Representatives of Sandford Capital Pty Ltd (ABN 82 600 590 887), Australian Financial Services Licence No 461981, and are authorised to provide advisory and dealing in connection with investments to wholesale clients only.