AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development cycles, and who value long-term relationships with a mutual investment.
These are difficult pressures for agtech marketers to manage. In this episode, we hear from Camille Grade, Chief Marketing Officer at Bushel, and Travis Martin, an agtech marketing consultant and founder of industry newsletter Magnetic Ag, on how they balance the demands of fast-growth tech with the long memory and unique market structure of agriculture.
Hear both guests share their insights on:
Why authenticity and integrity are more important than ever when communicating your agtech brand
How to reconcile new media and marketing strategies with an industry that still relies heavily on in-person connection
What opportunities exist with your early adopters and biggest fans
How to manage your brand promise over crucial periods of growth, experimentation, and change
Tenacious Ventures Management Pty Ltd (CAR 001275760), Tenacious Ventures Management Partnership, LP (CAR 001298484), Tenacious Ventures Fund II Management Partnership, LP (CAR 001298483), and Tenacious Ventures Fund II Staple Co Pty Ltd (CAR 001298487) are Corporate Authorised Representatives of Sandford Capital Pty Ltd (ABN 82 600 590 887), Australian Financial Services Licence No 461981, and are authorised to provide advisory and dealing in connection with investments to wholesale clients only.