Let’s talk about eggs.
Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocks the tastes, textures, and experiences we take for granted in everything from a simple home omelette to food manufactured on an industrial scale.
So, how would you approach replacing the egg with a plant-based alternative?
This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring vegan, fava-bean-based alternatives to market, starting with a liquid substitute for scrambled eggs and baking.
In this episode, Tanja shares her insights on:
Her story moving from digital entrepreneurship into food, and finding the best team to “crack the egg”
How Perfeggt mapped the “jobs-to-be-done” of the egg in the food production value chain, and how this informed their initial product focus
Why initial alternative-protein products are “a means to an end” to start shifting consumer behavior and creatingpathways to scale
What future strategies for category dominance in alternative-proteins could look like
Tenacious Ventures Management Pty Ltd (CAR 001275760), Tenacious Ventures Management Partnership, LP (CAR 001298484), Tenacious Ventures Fund II Management Partnership, LP (CAR 001298483), and Tenacious Ventures Fund II Staple Co Pty Ltd (CAR 001298487) are Corporate Authorised Representatives of Sandford Capital Pty Ltd (ABN 82 600 590 887), Australian Financial Services Licence No 461981, and are authorised to provide advisory and dealing in connection with investments to wholesale clients only.