About Us

Our team operates at the intersection of capital, innovation and adoption, and systems change, giving us the agility to support diverse founders, launch new financial tools, unlock adoption models, and scale impact. We’ve built Tenacious for the long game. We're here to back bold founders, catalyze systemic change, and accelerate the transition to a resilient, regenerative agri-food future.

Our Team

Sarah Nolet

CEO and General Partner

A globally recognised food systems innovation expert, Sarah has developed, implemented and executed strategies and programs for some of Australia's leading organizations and agtech startups.

J Matthew Pryor

Executive Chair and General Partner

Serial entrepreneur and agtech pioneer, Matthew has extensive experience in technology & agriculture in Australia and the USA. His experience spans creation, scaling, and exit on both sides of the table.

Vela Georgiev

COO

An engineer & experienced operations leader, Vela has a strong track record of supporting global businesses to achieve scalable operations. Vela brings a mind for numbers, an eye for detail, and a unique perspective to problem-solving and process design.

Maddie Mitchell

Investment Principal

Dr. Madeline Mitchell brings her deep experience in agricultural sciences and a strong connection to Australia’s farming landscapes to her role as Investment Principal at Tenacious.

Simon Uzcilas

Independent IC Member

Simon has over 25 yrs experience investing in private venture and growth companies. He has completed many equity investments in a range of sectors including technology, life science, food, manufacturing and industrial services. He's been involved in several venture funds and many exits. Simon holds a B.Bus, M. Comm. Law and is a FCPA

Our Values

Bold
Impactful
Gritty