Tenacious Ventures

We drive change at the intersection of agri-food system transformation and climate solutions

The cobra dilemma, agtech investing, and winning the wrong game

When agtech founders chase metrics to impress investors rather than focusing on genuine customer value, they risk falling into the same trap as colonial India's cobra bounty program—creating more of the problem they're trying to solve.

The cobra dilemma, agtech investing, and winning the wrong game

When agtech founders chase metrics to impress investors rather than focusing on genuine customer value, they risk falling into the same trap as colonial India's cobra bounty program—creating more of the problem they're trying to solve.

Is AI the Secret to Next Gen Soil Sampling? with Jack Oslan and Nate Storey

Sarah sits down with former co-founders at Plenty and current co-founders at Soil Action, Jack Oslan and Nate Storey, to talk about lessons learned and what's ahead.

Distribution is not the agtech startup secret sauce

Startups often mistake distribution for differentiation. Acquirers prioritize unique, hard-to-replicate technology and proven solutions over market access. Building distribution is expensive and inefficient for startups, as incumbents already possess established channels. Focus capital on demonstrating technical capabilities and product-market fit to attract acquisition.

Disrupting the AgTech Ecosystem with Ron Adner

This week, Matthew sits down with Ron Adner for a wide ranging discussion of how his insights on industry structure and business strategy is transforming agtech.

What we do

Investment

We back early-stage startups who are building tomorrow’s agrifood system

Insights

We proactively identify how the agri-food system is changing and what opportunities & challenges lie ahead.

Advisory

We provide collaborative research and advisory services informed by our deep, sector-specific knowledge.

Our portfolio

Azaneo

Cecil

Earthodic

Geora

Goterra

Jupiter Ionics

Nbryo

Phyllome

RapidAIM

Regrow

SwarmFarm Robotics

Vow Food

Company

TeamContactPrivacy

Investment

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Insights

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Tenacious Ventures Management Pty Ltd (CAR 001275760), Tenacious Ventures Management Partnership, LP (CAR 001298484), Tenacious Ventures Fund II Management Partnership, LP (CAR 001298483), and Tenacious Ventures Fund II Staple Co Pty Ltd (CAR 001298487) are Corporate Authorised Representatives of Sandford Capital Pty Ltd (ABN 82 600 590 887), Australian Financial Services Licence No 461981, and are authorised to provide advisory and dealing in connection with investments to wholesale clients only.
(c) Copyright 2023 Tenacious Ventures. All Rights Reserved.