Cultivating Agility at a Multi-Generational Food Company with Standard Meat

Innovation in the protein space has most recently seen a lot of hype around “alternative” proteins, from high tech microbe engineering to proprietary science that makes plants into something magically similar to juicy burgers or satisfying nuggets. But innovation in protein is a much deeper field. And when it comes to actually getting products to customers, protein innovations are just as likely to happen on the production floor as the lab bench. 

Today, we’re talking about how protein companies are thinking about innovation. We talk to Ashli Blumenfeld and Ben Rosenthal, Co-Presidents at Standard Meat Company, a family owned meat company founded in the 1930’s. Ashli and Ben chat about how they’re future-proofing their business, from how they make decisions about products and partnerships, to how they invest in innovations that might come to define the protein space. 

Ashli and Ben also speak about:

  • What they look for when evaluating new partnership and investment opportunities
  • How the realities of a family business affect their internal innovation processes
  • Why they decided to partner with alternative protein company Nowadays (a Tenacious Ventures portfolio company)


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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

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Key takeaways

  • [00:08:10] Tackling ice as a new line of business
  • [00:21:56] Standard’s vision for the future of protein
  • [00:28:55] The very recent rise of a sustainability focus

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