Pitch Breakdown: Fractal Ag, with Ben Gordon and Shane Thomas

Farmland has long been a popular asset among investors for its steady appreciation and resistance to economic downturns. At the same time, farmland is also a challenging asset at times, especially for farmers looking to expand, given farmland comes up for sale so infrequently and is so valuable. In the space between these two needs is where Fractal Agriculture has set up shop, connecting the dots between farmers seeking capital and investors looking to benefit from farmland investments. And for good measure, sprinkle in some regenerative ag practices for risk mitigation on both sides of the ledger. 

Today, Sarah and Shane Thomas, author of Upstream Ag Insights, sit down with Ben Gordon, co-founder and CEO of Fractal Ag, to break down the pitch in real time. Along the way, they share insights, ask questions, and decide whether they’d invest in the endeavor.  

Sarah, Ben, and Shane discuss: 

  • The opportunity in farmland markets for traditional and impact investors, and how access to this capital is valuable for leading farmers
  • The details of the Fractal model– including who pays, where the risk lies, and how the business gets buy-in from customers and partners
  • How regenerative ag practices fit in, and how they can be leveraged in adaptive ways to allow farmers to make the best decisions for their individual operations

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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

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Key takeaways

  • [00:06:04] How Fractal aligns risk incentives for farmers and investors
  • [00:12:31] The coming transformation in the production ag capital stack
  • [00:29:34] The three things Fractal must be great at

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