We've spent a lot of time this year talking about the future of specific sub-spaces of the food system– fertilizer, vertical farming, alternative protein, and ag retail, just to name a few. We’ve focused a lot on the existing internal trends and pressures that help us predict what might be coming next, but we’ve talked less about the factors outside of the expected, not least the way that people - from lawmakers, to organizations, to consumer groups- might be able to play a more active, and less reactive, role in shaping that future.

Today we’ve asked Ian Proudfoot, Global Head of Agribusiness at KPMG, to help us explore that question, specifically as it relates to the conclusions included in KPMG’s most recent 2023 Agribusiness Agenda. 

In this episode, Ian speaks about:

• How generational mindset shifts are upending management hierarchies in the food and ag world
• The potential for generative AI to fundamentally alter transparency and storytelling in the food system
• The growing role of the ocean in food models, and the urgency of solving ongoing issues around ownership and rights

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