Marc Arnusch on how farmers are using ChatGPT

Generative AI tools like ChatGPT have been making waves across the global economy, but it’s not always clear how these language creating tools can make a difference in industries like agriculture. While companies everywhere are scrambling to develop their own proprietary AI tools before they even know what they’ll use them for, many in ag are left wondering– should I be using ChatGPT too? 

Today we’ve asked Marc Arnusch, President of Arnusch Farms, to share his experiences using ChatGPT in farming, negotiation, and more. He’s had the opportunity to use the tool for tasks big and small, and has witnessed some exciting outcomes, and some that leave him worried. 

In this episode, Marc speaks about:

  • His theory of technology adoption and how the thinks about catalyzing change in his operation
  • How ChatGPT has helped him make decisions and grow his business
  • Using the power of ChatGPT to connect with customers and consumers


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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.

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Key takeaways

  • [00:08:29] How to make data collection pay on-farm
  • [00:19:21] Making generative AI better with each use
  • [00:34:44] 3 technologies Marc is watching

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