Hearing the stats about startup failure rates (70 - 90%), and how one - only one- investment drives returns for most VC funds, is one thing. Actually experiencing it, is another. In line with our learning out loud ethos, today we're talking about Nowadays, a Tenacious portfolio company that recently wound down operations. Nowadays was a manufacturing platform for whole cuts of clean label plant based meat, whose flagship product was a plant-based chicken nugget made with just a handful of simple, clean ingredients. 

We’re speaking with Founder and CEO Max Elder about what happened, where he is now, and what he's learned. Then, at the end of the episode, Tenacious General Partners Matthew Pryor and Sarah Nolet dig in on their takeaways and where to from here.

In this episode, we speak about:

• What has changed in the alternative protein space over the last several years, from manufacturing challenges and technical risk, to demand shifts and over-saturation in the space
• How Nowadays aimed to combat headwinds and why they came up short
• Why supply chain coordination underway today might unlock a transformative future for the category

 Useful Links:

• To learn more about our initial thesis around Nowadays, check out our Investment Notes
• See AgFunder’s full story of Nowadays initial wind down news 

The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

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