The Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights

In the ag business sector, the retail channel is sacred. Ag retailers are home to the people who actually shake hands with farmers, know their kids by name, and drive by their fields regularly. So if you’re someone looking to sell a product or service to a producer, it can be almost impossible to go around these heavily-influential, and often highly localized, organizations. And yet, the ag retail world is changing. Shifts in the way producers learn about, try, and buy the things they need to run their businesses is putting pressure even on ag retail– relationships or no.

This week, we're diving deep into how ag retail is changing, and what it might look like in the future. You’ll hear from Shane Thomas, Author of Upstream Ag Insights.

In this episode, Shane speaks about:

  • The biggest factors driving change in the ag retail sector, and how retailers are succeeding (and failing to) manage them
  • How to influence decision-making on farms, and what role ag retailers will play in that work going forward
  • Why some retailers are planning to pursue opportunities, even when they might not be the core of their business for decades to come


Useful Links:

No items found.

Want more content like this? Sign up for our weekly insights.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Key takeaways

  • [00:13:40] Reducing friction in farm sales with tech 
  • [00:22:22] Who’s best positioned to reimagined how sales are made?  
  • [00:24:37] Separating long and short-term strategies in ag retail

Get this report