There is a lack of understanding and appreciation for the agri-food tech sector, and a concern that agri-food is not a fit for venture and won’t deliver returns. I want to bust this myth and share where we believe returns will come from in agri-food.
There’s perhaps never been a stronger case for why early-stage, climate-focused investing, especially in food and agriculture, will unlock impact and returns right now. In the spirit of fundraising out loud, here are three reasons why.
Fundraising is ultimately a sales process, and sales is about focusing on what motivates the person across the table. In preparation for raising Fund II, we’ve defined our target investor personas in a framework that helps us tailor our narrative for each conversation, focusing on what's important to the person across the table without losing our authenticity.
For the past few months, we've been preparing our second fund, and we're ready to hit go. As all founders know, fundraising is hard and there is something new to learn every day. Our conviction for Fund II comes from being proud of what we have done so far, and so we are doubling-down on what we’ve built and learned.