Will MacSmith is a farmer from Manildra in Central West New South Wales. Will and his business partner Hamish are trying to develop a system to realise profit margins for sheep through the collection of real time data on feed efficiency and feed conversion for individual animals.

In this episode we talk about

• Moving towards individual feed efficiency and why it has been unaffordable in the past
• Pushing the ag industry in Australia forward
• the challenges of an ageing demographic in farming.

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