The global ag sector has recently passed a turning point, with prices and future outlooks for key commodities taking a decidedly pessimistic turn. Though market volatility is nothing new for producers, it does change the profitability equation. One of the first targets for pencil-sharpening and scrutiny tends to be farm inputs– from crop protection chemistry and fertilizers, to equipment purchases and agtech investments. 

To get us up to speed on the state of global farm input markets, and how growers are likely thinking about planning and practice adjustments in the months and years ahead, we sat down with Sam Taylor, Farm Inputs Analyst and Executive Director for Research at Rabobank. 

In out conversation today, Sam offers his perspectives on: 

• Whether 2024 might prove to be a tipping point year in demand for generic crop protection chemicals
• How global market conditions are likely affecting on-farm technology adoption decisions
• The emergence of new rivalries between previously non-competitive industries– like equipment manufacturers and ag chem companies

Useful Links:

• After the Storm - The Fertilizer Industry Charts it’s Path After Disruption (July 2023) [Rabobank Podcast]
• Input Prices to Watch: Fertilizer, Crop Protection, and Seed
• The race to define the future of ag retail
• Future of Fertilizer podcast series
• For more insights directly from producers about how they’re thinking about agtech in their operations, check out our Advice from Producers on Getting AgTech Ready series. 

For more information and resources, visit our website. 

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