How Business Model Innovation Changed AgTech in 2024

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand out to us in 2024 is the vital need for more business model innovation. 

There’s so much amazing technology that already exists, but for one reason or another, it is not getting adopted or utilized; it’s not delivering on the promised impact or commercial potential. Over the last twelve months we’ve talked to countless entrepreneurs and innovators who are finding novel and fascinating ways to overcome business model barriers, even when they aren’t using those words to describe their efforts. 

So this week, Sarah is sitting down with Tenacious Ventures Managing Partner Matthew Pryor to connect the dots on business model innovation that we’ve discussed in different podcast episodes all year long. We discuss: 

  • The challenges and opportunities of creating an innovative capital stack in order to advance unconventional projects, from the farm-scale to portfolio-scale
  • How to build initial revenue wins to help support a market-building strategy for first-of-a-kind technology
  • Why the most profitable potential wins aren’t achieved through preparing for what comes next, but through enabling what comes next

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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness.

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Key takeaways

  • [00:07:23] Rewarding market players who connect natural and financial capital
  • [00:14:11] Getting uncomfortable with what business models “should” look like
  • [00:26:01] The three kinds of risks startups face in agtech

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